It is nice to see big brands joining the sustainable club. In France, McDonald’s made a (very cute) set of reusable cups designed by Patrick Norguet. The disposable Styrofoam coffee cups are being replaced by stylish ceramic cups with protective wrap bands in six different colors. Cups will still be free!
Molson Canadian is a beer brand that encourages consumers to enhance the green areas surrounding them by providing plantable beer coasters embedded with tree seeds.
The company will release 1 million coasters made of seed paper to be planted and watered. Coasters also have pin codes so the customers can win a pair of tickets to an outdoor concert taking place in their region.
When entering the pin code, users can enter their address and Molson Canadian promises to put money towards a park in the area and has set aside USD 400,000 for this purpose. Fans of the brand can also get a guaranteed ticket to the Molson Canadian Red Leaf Project show in Toronto by signing up to volunteer at one of its 100 Park Projects across the country.
Filed under: Cool, Green Labels, New Ideas, Technology | Tags: UK, umbrella, Vodaphone
Yes, you can stay under my umbrella! Vodaphone UK new supercool gadget is a signal boosting umbrella to improve your phone signal and charge it. And, of course, works as a torch to keep you dry in the typical British weather.
Filed under: Awareness, bike, Charity, Cool, Cycling, Green Labels, Take Action
The Porteur Foundation in association with Unicef operates a “one for one” system. For every bicycle sold, they donate one to children in developing countries believing that a single life can change the pace of a life and a community.
Brooklyn-based jewlery designer Sharon Goldberg created an incredible homegrown line named With Roots.
Available at Fab.
Well done, Pepsico!
Yesterday, Pepsi unveiled their new petroleum-free bottle, to be made entirely from plant materials, which include switch grass, pine bark, and corn husks.
From: Tree Hugger.
123 Shop has just lauched in Bethnal Green, London. The idea is upcycle old and vintage fabrics and turn into new and fashionable stuff. They have maximum 3 pieces of each garmet. Besides its own label, a 123 gallery will show collaborations with fashion designers such as Christopher Kane, while another floor will allocate space to designer Dr Noki and his NHS diffusion line.
Via: LSN Global