Molson Canadian is a beer brand that encourages consumers to enhance the green areas surrounding them by providing plantable beer coasters embedded with tree seeds.
The company will release 1 million coasters made of seed paper to be planted and watered. Coasters also have pin codes so the customers can win a pair of tickets to an outdoor concert taking place in their region.
When entering the pin code, users can enter their address and Molson Canadian promises to put money towards a park in the area and has set aside USD 400,000 for this purpose. Fans of the brand can also get a guaranteed ticket to the Molson Canadian Red Leaf Project show in Toronto by signing up to volunteer at one of its 100 Park Projects across the country.
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