My Green World’s Blog

Blue Jeans goes Green
July 22, 2009, 10:12 PM
Filed under: Fashion, Green Labels, Recycling


Alanis Morissette  and Woody Harrelson has recently launched a line of jeans paints made with 50% recycled denim: Reco.  The process for making these pants are pretty intricate. It works like that:

1) They collect piles of excess fabric that would usually get dumped into the landfill.

2) They take the fabric to a re-processing mill where it gets separated and broken down to be spun into yarn.

3) Once separated properly, the fibers are ready to be spun into quality yarn and woven into strong fabric sheets.

4) Finally, the dyeing is done with indigo to give the “blue jean” look.

alanis_morissette*The singer and the actor are now partners for Reco.


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