In New Delhi, NOKIA is planting a tree every time you return a junk mobile phone to a Nokia dealer. It’s the way the firm thank you, apart from recycling that phone in an eco-friendly manner.
The initiative was announced on World Environment Day, by Ambrish Bakaya, director of corporate affairs in Nokia India. He said the firm had already tied up with two NGOs in Tamil Nadu and Karnataka to plant 22,000 trees. The programme would soon be extended to the top 15 cities of the country, he added.
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