Clive Brooks, a Volvo dealership based in Yorkshire (UK)came up with the idea of offering bicycles instead of cars. The scheme started in April 2009 with two mountain bikes, complete with safety gear.bicycles are gaining popularity for day-to-day transportation in other parts of the world, opportunities abound for companies that add two-wheeled options to their offerings. In this particular example, it seems like an easy and relatively cheap win for Volvo to offer its dealerships a few eye-catching, Volvo-branded bicycles that communicate and enhance brand identity.
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